Atari, which has been around since 1972, is one of the earliest video gaming companies in existence. Well-known for developing legendary games such as Asteroids and Centipede, Atari is responsible for introducing video gaming to the late-bloomers and basement-dwellers that eventually became the first generation supporters of what is now a multi-billion dollar worldwide industry. However, video gamers are always looking for the next best thing, and Atari is looking towards blockchain tech to help it modernize its brand.
Gaming Legend Goes Blockchain
Atari has not been shy about joining the cryptocurrency revolution. The company has even created its own cryptocurrency, the Atari Token. But now that Atari has seen some early success in its cryptocurrency and blockchain tech investments, it’s continuing to work this new technology into more and more of its offerings. In fact, Atari is now moving towards greater blockchain adoption by partnering with Animoca Brand to develop blockchain versions of Atari games such as RollerCoaster Tycoon and Goon Squad.
Atari has been interested in advancing their games using blockchain technology for some time. Former company chairman Frédéric Chesnais stated that “blockchain technology is all set to take a very important place in our environment and to transform, if not revolutionize, the current economic ecosystem, especially in the areas of the video game industry and online transactions.” The company has decided to partner with Animoca Brands to refurbish two of Atari’s game titles, but more may come if the venture is a success.
Gaming Companies Make Big Moves in Blockchain Tech
Atari and Animoca are working hard to launch the next-generation titles of popular franchises, and gamers are hopeful that there will be more to come. The two gaming companies signed a Memorandum of Understanding that will allow them to explore other prospects in game development, product advancement, and how to incorporate blockchain technology into player experiences. According to former Atari Group CEO Frédéric Chesnais, both Atari and Animoca are thrilled by the prospects created by this new deal. According to Chesnais, Atari is set to “become a shareholder in one of the most exciting innovators in the world of decentralized gaming,” – the blockchain.
The partnership agreement involves Animoca Brands paying Atari $250,000 in exchange for limited game rights. Atari will receive a portion of the revenue once Animoca Brands makes at least $500,000 in gross revenue. The agreement runs through the spring of 2022 and the new version of the games are expected to launch before the end of the year.
The partnership between the two companies is more than just recreating the iconic games Atari has in its product line. Even more significant, it contemplates the development of more opportunities that will benefit them both. Atari and other gaming companies are partnering with blockchain tech companies to help bring this exciting technology to the mainstream. With the advancement of blockchain technology, we won’t just see older games such as RollerCoaster Tycoon relaunched with better builds, we’ll see entirely new titles and experiences. The many potential benefits of blockchain technology have been catching the eye of the legendary video game companies left-and-right, and there’s little doubt that we’ll see many exciting new applications of blockchain tech in gaming as progress continues.
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